Architecture and Enviroment
A great advantage of the Shopping World Rohlenka is its difference from other centres. Its architecture and environment has been especially focused on creation of the pleasant experiences of the shoppers. Because of the purchasing power as well as social conditions, the Shopping World Rohlenka has abstained from such materials, which can evoke a "luxury feeling". Through this, the subjective feeling of higher prices can be avoided.
On the contrary, the increasing ecological consciousness of the inhabitants and their good relation to the nature is supported by materials of natural character (facing brickwork, granite paving, and grassed roof) to evoke a pleasant atmosphere of a great garden house with its inimitable charisma for shopping, amusement, rest.
In addition to women and children, who determine the shopping place, the SWR is aimed also at men who can find many interesting things for their hobbies here.